Your responsibilities

• Shop architecture & further development: You maintain and optimize our online shop technically and actively shape the digital user experience (UX/conversion).
• AI & automation integration: You test and implement modern AI tools to automate processes in shop management, content creation, and data maintenance, making them more efficient.
• On-page & SEO optimization: You implement technical SEO measures and optimize the performance and structure of our product detail pages.
• Web design & frontend adjustments: You independently carry out adjustments to the web design.
• Analysis & troubleshooting: You monitor technical performance, analyze data, and resolve issues in the shop on your own.

Your profile

• Solid e-commerce experience: You bring experience in website management and with common e-commerce platforms.
• Tech affinity & AI curiosity: You have a strong affinity for digital tools and a keen interest in diving deep into prompt engineering, AI automation and modern workflows.
• Doer mentality with structure: You want to try things out, implement them yourself ("build") and convince through a logical, process-oriented way of working.
• Basic knowledge of the web environment: Technical SEO and the fundamentals of modern web structures are familiar to you.
• No industry knowledge required: You don't have to be a horse person. What matters to us is that you're passionate about excellent e-commerce and new technologies.

What to expect

• Genuine self-realization: Plenty of creative freedom to contribute your own technological ideas, build prototypes and redesign processes from the ground up.
• Learning curve & mentoring: You don't need to be perfect at everything. We'll show you how modern e-commerce and AI integration work in practice and support you in your development.
• Flat hierarchies: Direct collaboration with our CTO and management, short decision-making paths and no corporate bureaucracy.
• Flexible working: A modern, hybrid working environment with a high degree of personal responsibility.
• Substance instead of hype: An established product company with a loyal, organically grown community.

Your role

You take responsibility for our performance marketing and continue to build up this area in-house – in collaboration with external agencies. You independently manage our campaigns on Google and Meta and ensure that every euro spent contributes measurably to growth.

Your responsibilities

• Independent management and optimization of our campaigns on Google Ads and Meta Ads
• Creative strategy across all funnel stages – coordination of external content creators as well as in-house content production
• Budget planning, bidding strategies and ongoing performance optimization
• Reporting and derivation of concrete recommendations for action
• Close coordination with management, the product team and the agency

Your profile

• Several years of demonstrable experience in performance marketing with Google Ads AND Meta Ads (both platforms, not just one)
• Analytical thinking, confident handling of tracking, attribution and key metrics
• Equestrian/riding sports background preferred, but not required
• Independent, results-oriented working style

What to expect

• Full responsibility for content instead of agency coordination loops
• Direct impact on revenue and growth within a small team
• Short decision-making paths with management
• Flexible working hours including remote work

Your responsibilities

• Lead qualification & partner support: You handle the initial outreach by phone and in writing, as well as the qualification of contacts (leads) sourced by our field sales team. You are the reliable, competent voice in the office for our partners.
• Interface with field sales: You work hand in hand with our on-site sales team, manage follow-ups, prepare partner data, and ensure that no lead falls off the radar.
• CRM management (HubSpot): You independently maintain and structure our partner data, optimize the sales pipelines, and build smart workflows in the CRM.
• Process optimization: You keep things running smoothly behind the scenes so that the transition from initial contact to active partnership is entirely professional and seamless for the customer.
• Reporting: You analyze partner data and sales metrics to identify market potential together with management.

Your profile

• Industry knowledge & empathy for the trade: You bring a solid foundation of knowledge from the equine industry or hoof care. You understand how farriers and hoof trimmers think, speak their language, and can adapt flexibly to this particular target group.
• Experience in CRM & partner management: You have already worked successfully with a CRM system and bring experience in lead management or inside sales.
• Structured working style with a sense for data: You love clean data and logical processes, work extremely reliably, and keep track of things even when handling many parallel projects.
• Strong communication & relationship skills: You act as the link between sales, technology, and the customer — you are dependable, friendly, and convince others through a factual, approachable manner.

What to expect

• A central, pivotal role in which you bridge modern digitalization (CRM) and traditional craftsmanship.
• Significant scope for shaping and optimizing processes and pipelines.
• Direct collaboration with our field sales team and management, with short decision-making paths.
• Flexible working arrangements in a modern, hybrid work environment (office and home office).
• A grounded, substantial product company with an extremely loyal and passionate community.

Your role

You are the face of Goodsmith in the field and the interface with our partners. Your role is to build and maintain long-term collaborations on equal footing. You move confidently across the full breadth of the industry: one day you advise a farrier, the next you present our solutions to the management of a training centre, and on the weekend you represent us at a trade fair or workshop. You persuade through professional substance and well-founded arguments.

Your responsibilities

• Network and partner management: You look after our existing network and actively acquire new dealers, hoof care professionals and farriers for our systems.
• Cooperation with educational institutions: You support hoof schools, training centres and other educational institutions to firmly establish movement-oriented hoof protection.
• Market presence: You represent Goodsmith at trade fairs, industry events and workshops directly on site.
• Interface with product development: You systematically gather valuable feedback from practitioners and instructors and pass it on to our internal team.
• Holistic approach: You work closely with our management, marketing and operations teams.

Your Profile

• Industry knowledge & hands-on background: You have sound knowledge of the equine industry, ideally with a background in hoof care, farriery, or a related field. You understand what matters when it comes to the hoof.
• Strong communication on equal footing: You convince through a calm, factual, and approachable demeanor. You strike the right tone in a trade workshop just as well as in exchanges with the heads of training centers.
• Experience in sales or partner management: You enjoy building relationships, can listen well, and explain systems precisely based on technical necessity.
• Structured way of working & willingness to travel: You organize your trips within the DACH region independently and on your own responsibility from your home office. You receive support from your colleagues at the Goodsmith headquarters.

What to expect

• A central role in expanding an established brand with high professional standards.
• A varied field of responsibilities between hands-on craftsmanship and training centres.
• Flexible work arrangements with a high degree of personal responsibility and short decision-making paths.
• Direct collaboration with management.
• A dedicated team with genuine passion for quality, innovation, and equine health.

Your Role & Responsibilities

You are the central point of contact for all technical and operational questions regarding our products. Your focus is on excellent service and solution-oriented consulting:

• Phone availability: During our core morning hours, you are the reliable and friendly voice for our customers on the phone.
• Helpdesk management (HubSpot): You independently and systematically manage our digital ticketing system (HubSpot) and respond to written inquiries.
• Technical consulting & case assessment: You advise customers on selecting the right system, help with sizing, and also assess tricky or therapeutic hoof situations based on our professional standards.
• Solution finder: For you, there are no problems, only solutions. You patiently support users with challenges in practical application (e.g. optimizing usage or durability).

Your profile

• Sound hoof knowledge / industry background: You bring in-depth expertise in hoof trimming, hoof care, or farriery, and can competently assess hoof images and progressions.
• Strong service mindset: You enjoy working with people. For you, the customer comes first — you always communicate eloquently, empathetically, calmly, and in an absolutely customer-focused way.
• Structured & independent way of working: You organize yourself independently in daily helpdesk operations and keep an overview even when ticket volumes rise.
• Digital affinity: Ideally, you have already worked with a CRM or helpdesk tool. If not, that's not a problem either — we'll show you the tools and get you up to speed quickly.

What to expect

• A responsible role in which you can directly apply your passion for hoof health and actively help horses.
• Reliable, flexible part-time structures (ideally mornings on a daily basis) in a hybrid working model (home office / office).
• A professionally sound working environment that focuses on substance and honest advice rather than sales pressure.
• Short decision-making paths and a dedicated team that will thoroughly train and support you.

Your responsibilities

• Purchasing & Supplier Management: You handle operational purchasing, negotiate terms, and manage the communication with and development of our producers and manufacturing partners.
• Production & Assembly Organization: You structure and optimize our internal assembly and production processes to ensure consistently high quality.
• Logistics & Fulfillment: You manage our external logistics and fulfillment providers and ensure smooth processes all the way to the customer.
• Quality Assurance & Process Optimization: You take responsibility for compliance with our quality standards and continuously develop the processes along the entire supply chain.
• Product & White-Label Launch: You actively support the team in the operational launch of new products and white-label solutions in the market.

Your Profile

• Solid experience in an operations environment: You bring experience in procurement, supply chain management, or a comparable operational role.
• Strong process and quality mindset: You think in clear structures, have an eye for detail, and enjoy improving existing processes in measurable ways.
• Negotiation skills and assertiveness: You communicate clearly, argue on a sound factual basis, and are confident in negotiations with suppliers.
• Very good German and English skills: Since some of our manufacturing partners and suppliers operate internationally, you communicate fluently in both languages.
• No industry knowledge required: What matters to us is that supply chain is in your blood and that you are passionate about optimizing physical products — you don't need to be a horse person.

What to expect

• Direct impact: A central role in which your decisions have an immediate effect on the production, quality, and supply capability of our brand.
• Significant responsibility and scope for shaping: We value pragmatic solutions and initiative — you can actively build and reshape processes.
• Flat hierarchies: Direct collaboration with management and extremely short decision-making paths.
• Flexible working: A modern, hybrid work environment with a high degree of personal responsibility.
• Substance instead of hype: A crisis-resistant, strongly growing product company with a passionate and loyal community.

Your responsibilities

• Supporting our service team with phone and written customer communication (core hours 9 a.m.–2 p.m.)
• Handling returns and complaints
• Assisting with order processing and general service inquiries
• You work closely with an experienced colleague who is professionally responsible for this area — you handle the operational execution

Your profile

• Enrolled student, ideally with several semesters remaining until graduation
• Friendly, professional manner on the phone and in written correspondence
• Reliability and a structured way of working
• Interest in horses/equestrian sports is an advantage, but not a requirement
• Availability of approx. 10–20 hrs/week, flexibly arranged around your studies

What to expect

• Insight into the customer service of a growing, technically demanding e-commerce company
• Flexible working hours compatible with your studies
• A small team with short communication paths and direct guidance
• Fair compensation

Who this is for

• You bring experience, motivation or a passion that fits with us, even if it doesn't exactly match one of our open positions.
• You want to actively contribute and have ideas where you can create added value with us.
• You are open to finding out together with us which area best suits your strengths (e.g. Service, Production/Logistics, Sales, Marketing, Administration, Digital Operations/Tech).

What you should bring

• Initiative and a willingness to take on responsibility rather than just working through tasks
• Structured, solution-oriented approach and strong communication skills
• Interest in horses, equestrian sports or our products is an advantage, but not a requirement
• Willingness to flexibly familiarise yourself with different areas of responsibility

We offer

• Work in a small, motivated team with direct access to management
• Real creative freedom for your own ideas instead of rigid processes
• Flexible working hours (hybrid)
• Work on products that create tangible added value for horse and rider